Range Rover Velar has almost
vegan seat covers! In a groundbreaking move, Range Rover has designed a new vehicle that has ethical seat covers! That’s right, the Range Rover Velar was launched this week and has non-leather seat covers that are made from recycled bottles!
This progressive new 4×4 was designed, engineered and made in Britain.
And it was designed with women drivers and buyers in mind!
In addition, it even offers an ethical ‘almost vegan option’ which replaces traditional luxury leather seats with coverings made from recycled plastic bottles.
Range Rover said their new 4×4 “offers levels of
capability never before seen in the mid-size SUV segment.”
Land Rover recognizes the customer demographic of wealthy clientele that are
both conscious about the environment and animal welfare. And by offering a non-leather alternative for seating in the Velar they are hoping to appeal to the conscious consumer. Gerry McGovern, design director for Land Rover, said, “Some people don’t want leather because it involves killing animals. So we have taken that on board.”
What is this new material made of? It is a man-made microfiber, Suedecloth. It is made from recycled plastic bottles and is extremely soft to the touch!
Range Rover believes that the Velar will bring “a new dimension of glamour, modernity, and elegance” to driving for women. McGovern said, “Women have a massive influence on car design. Whether they buy the car for themselves, or play a significant part in choosing the family car, their input into the decision-making is massive and often decisive. Let’s face it, people don’t need these luxury vehicles, they desire them too. And some of these Hermes bags cost the same as a Range Rover.”
So let’s hear it for the Velar that will be available to the public in mid-July!
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