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Target Presents Vegan and Cruelty-Free Labels to Help Make Ethical Purchases

Target will soon be making a bold move in regards to their beauty labels. Soon, you will find labels noting climate policy, vegan, and cruelty-free
options in order to help customers interested in making more ethical  purchases.

According to LiveKindly, the company is invested in helping customers to choose items that align with their ethics and preferences. “We believe it is important to offer products that help our guests support their health and well-being,” said the company in its 2018 Corporate Responsibility report available the store’s official website.

Additionally, Target’s report revealed that its staff will receive a 20 percent “wellness discount” on fresh fruits and vegetables.

The company is going to introduce labels for food, beverages, supplement, and nutrition products such as “Vegan, Plant-Based, Organic, Non-GMO, and Fair Trade”. It will also include specific symbols for beauty products like “Biodegradable, Cruelty-Free, Non-GMO, Organic, Non-Toxic, Plant-Based, and Vegan”.

The second largest department store in the country, right after Walmart, also made the announcement of a brand new climate policy that’s looking to decrease greenhouse gas emissions, make progress in its energy efficiency, invest in renewable energy, and lower its overall hydrofluorocarbon (HFC) impact. The goal is to achieve a low-carbon economy.

Along with the aforementioned emissions, Target is hoping to cut its deforestation rates by getting its palm oil from sustainable alternatives. This decision alone is set to have the potential to preserve the rainforest ecosystem that is deeply affected by the industry’s practices in a natural habitat.

The company’s report also included a mention to the use of antibiotics in animal agriculture. Usually, livestock is given antibiotics as a precaution, without any evidence of illness, which tends to lead to an increased likelihood of antibiotic resistance for those who consume meat, which has a damaging impact on human health. Target made it clear that it does not support the use of non-therapeutic antimicrobials, and hopes that all of its suppliers to suspend the practice.

These policy changes and environmentally-friendly practices are in line with other announcements made recently by the company. This year, they added both Field Roast and Beyond Burger to their plant-based options in their grocery section. Hopefully with all of these options and labels, consumers will start making smarter decisions when shopping.

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