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Target’s Transparency is Right On Target

Retail giant Target is on a mission to better personal care products. They made an announcement today stating that between now and 2020, it will be omitting unwanted chemicals from its beauty and personal care items and adding more transparent ingredient lists.


This is great news when it comes to consumers who want to know what is in the products they purchase and who also want to purchase ever-increasingly more organic and 100% natural products.
Jennifer Silberman, Chief Sustainability Officer for Target, said, “We know our guests are becoming increasingly concerned with chemicals in products they use in, on, or around their bodies and they trust us to provide better choices for them and their families. We believe everyone should have access to better-for-you products.” She went on to say, “We’re omitted to removing phthalates, specific unwanted parabens, formaldehyde, and formaldehyde-donors from our beauty category by 2020.”


Target and other large corporations such as Johnson & Johnson, Procter & Gamble, Revlon, L’Oreal, Estee Lauder, and Unilever are also beginning to overhaul their beauty products. This comes as in 2015 Congress introduced the Personal Care Products Safety Act. This act is currently up for vote at the Senate. This bill requires companies that create personal care products to reveal what chemicals are in their goods. This comes as a welcome overhaul to our current guidelines that restrict or prohibit only 11 substances in our beauty and skincare products.
To give you a better understanding of what other countries are currently banning, the European Union banned more than 1,300 chemicals and restricted 256 more in 2016. Wow, we are so far behind it’s not even funny.
After all, our skin is the largest organ on our bodies and we put on lotions, soaps, deodorants, and perfume daily.
No wonder we have high incidences of cancer, reproductive issues, and other health ailments.


In addition to total transparency and removing controversial chemicals in their products, Target will also be putting $5 million towards green chemistry by 2022.
Let’s hear it for Target, leading the way towards more ethical and green personal care products you can feel good about purchasing!



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