TikTok keeps capturing the minds of the audience and boosting new influencers every day. The format of short videos with trendy music has turned out to be very flourishing for various creators, and it also trampolined new kinds of videos to engage with the audience naturally, along with a chance to buy TikTok likes in the UK and other methods of improving your performance on this platform.
Video promotion is one of the most successful approaches to marketing your brand or product to a large audience. That is a simple and effective system of getting likes. TikTok is a video streaming app that has gained massive popularity in recent years, especially among younger generations. With over 1 billion active users, TT offers a vast potential audience that can be tapped into through creative video promotion.
One of the most popular spheres to embrace on TikTok is fashion, but not in the way that might come to mind first – models on the runways, red carpet looks, etc. Nowadays, more and more people create exciting content about daily fashion, which can get influencers a whole lot of likes, also providing the birth of new trends and styling ideas that have less impact than haute couture. The top formats to use for a TikTok fashionista are:
- OOTD and GRWM
- Shopping
- Style and make up ideas for a particular budget
- Event outfits
- Style guides
- Brand reviews
OOTD or The Outfit of the Day
This abbreviation usually refers to the choice of clothes and accessories for a particular day that is affected by the type of errands that the blogger is up to. The OOTD can also support content for any other activity. For example, influencers can give a hint about what they are going to do today by posting their outfit and collecting TikTok likes along the process.
GRWM or Get Ready With Me
This one stands for an influencer sharing a part of their daily routine, e.g., putting on makeup, doing their hair, choosing accessories and clothes, and generally just getting ready to go out. Unlike OOTD, this type of video refers to a broader range of actions – while OOTD is more precise and mainly focused on clothes. However, both these formats are good for gathering more likes on TikTok.
Why Are Such Videos So Popular?
By sharing a part of the getting ready processes, influencers create a more intimate and close relationship with the audience, basically inviting everyone into their daily life. The ultimate secret to the success of any social media is that people get a feeling that they are friends with someone popular – hence, they show their affection with TikTok likes and comments. Besides, GRWM and OOTD content can be considered valuable, often being a good guide for viewers who look for styling ideas.
Many users begin sharing their ideas, thus making stronger bonds with fashion bloggers, which is good for the sake of activity and growth on social media. Since TikTok is extremely easy to use, the popularity of such content has changed focus and produced alternative fashion that is often opposed to the trends coming from classic couture brands.
So, how to produce interesting and engaging OOTD and GRWM videos for your account to get more hearts and saves? Here are some ideas!
Use popular hashtags
Use hashtags related to beauty, makeup, and fashion to increase your video’s visibility and collect likes, views, and saves. You can also use trending hashtags to get your clip in front of a larger audience. With hashtags, you will find your audience, and your content will appear more likely to the interested segment – users who have already demonstrated interest in fashion blogs. The algorithm counts in their TikTok likes primarily, and then comes the view and save rate.
Collaborate with other creators
Collaborate with other creators in the beauty and fashion space to reach a new audience. You can do a split-screen video, tag each other in the caption, and share each other’s content – all these actions can increase the number of likes on TikTok. You can also reach out to the brands you love and eventually become their ambassador! Collaborations with other fashionistas will help you to stay put in the latest trends and news too.
Post consistently
Consistent posting is critical to building a following on the platform. Strive to publish videos at least once a day and try to act accordingly to a consistent publication schedule to maintain the flow of TikTok likes on your videos. Even though the platform’s algorithms can seem random, regular posting is a must to engage and keep up the pace of your growth.
Use engaging captions
Use interesting captions to entice your audience to watch your video. Ask questions, use emojis, or add a call-to-action to encourage engagement. In OOTD or GRWM, it’s incredibly easy – simply ask if your viewers like the outfit. Watch carefully for the TikTok likes rate to see how relevant your video is.
Make your video visually appealing
Use good lighting, interesting backgrounds, and attractive makeup to make your clips visually appealing. This will help grab people’s attention and keep them engaged. Make the background correspond to the theme and fashion choices that you promote. Or you can make it as neutral as possible if you like to switch between different styles a lot.
Pay attention to the music
Many challenges and trends are based on a specific sound or music. Use that as an advantage to reach out to a bigger audience, as trendy sounds significantly increase the chances of getting your vids in FYP. TikTok likes are one of the key factors that will help you to find trendy music.
Be keen on the latest fashion trends
As social media has elevated the art of completing daily looks, and TikTok is the ultimate platform for that, so you have to research and understand what trends are on right now. For example, the modern public is totally in love with the wedding guest dressing challenge, so you have to jump in and show your choice for that. Watch what videos collect more likes on TikTok than the others to catch up with the interests of your audience.
Utilize TikTok features
Make use of the TT features such as:
- effects,
- filters,
- and video editing
to make your video more engaging and visually appealing to provide likes and saves.
This will make your video stand out from the crowd and appear in recommendations more often. Getting your videos in FYP is vital for your growth, as this is the main place to show off your personality.
Engage with your audience
Respond to comments, like other people’s videos, and engage with your audience to build a community around your content. This will help you build a loyal audience and increase your reach on the platform. Remember that you can get more likes by being active in your communication. On TikTok, you can respond with a video to the comments, so use this feature to discuss the hottest topics and respond to a particular comment.
Get inspiration from popular franchises
You can dedicate your look to a movie, book, or song, representing it with iconic details in your outfit. Such techniques will attract fans of a certain franchise who look for like-minded influencers, and since fashion is quite a versatile sphere that is interesting to a majority of people, you will get new active followers who appreciate your praise for their favorite things with TikTok likes and comments. All the hearts will come for recognizable outfits! The most engaging franchises to piggyback on:
- Harry Potter;
- Wednesday by Netflix;
- Disney characters;
- Game of Thrones.
Conclusion
Overall, promoting on TikTok requires creating high-quality content, engaging with your audience, and utilizing its features and ads to reach a wider audience. Consistency is also crucial, so aim to post regularly and engage with your followers to build a loyal community around your content. TikTok is an incredibly user-friendly platform that brings growth using mostly likes.
